Level Up Conference for Authors

March 26th - 29th, 2026

The Grand Bohemian, Charlotte, NC

An intimate gathering of proven indie authors sharing real strategies to grow sustainable publishing businesses.

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Welcome to the Level Up Conference for Authors

The Level Up Conference for Authors (LUCA) is a private, invite only, small group event for established authors looking to take their business to the next level.

This event is not for those who are still waiting to publish their first book, or even those who have just begun publishing. At LUCA, you won't learn about how to publish with KDP or find a cover artist.

You WILL learn how to take your existing publishing business to the next level.

LUCA is for individuals with the drive, courage, and fortitude to commit themselves to writing and publishing books as a career rather than as a hobby. For those who are willing to stick it out for the long game rather than pursue the get-rich-quick shortcuts every guru claims their course can give you.

LUCA is for those authors looking to build connections with likeminded peers who will drive them to excellence in everything they do, forever pushing the boundaries of publishing to discover better ways to deliver high quality books to their growing audience.

The one event you can't afford to miss:

Two days of discussion-driven sessions with expert guidance—focused on sustainable progress and practical application.

A long term community to spur you on toward your goals.

Testimonials

Z.S. Diamanti

"You'll walk away with actionable steps for improvement, a determined mind, and incredible encouragement. Between Seth's meticulous and thoroughly ideated strategies and Erin's deep understanding of human behavior and habit building, you can't help but walk away empowered."

Ann Fryer

"I’ve rarely come into contact with Seth and Erin without gaining an on-point takeaway for the business of writing. Their advice is not only well-informed, but also immediately doable and leverageable. As a full-time author who has seen growth due to applied advice, I can’t recommend their teaching enough."

Joshua C. Chadd
Bestselling Author

"Seth and Erin deliver a true masterclass in self-publishing. Their business insights were game-changing, and the small-group setting made it personal and impactful. If you’re ready to level up your author career, this is a must-attend."

What to Expect?

LUCA kicks off with an in-person, two day conference. The core focus of this two day event will be learning the primary principles you need to improve your book sales via leverage, focus, branding, and feedback. Moving from a strategic to tactical focus as each day progresses, attendees will have a practical and actionable roadmap for their unique business by the end of the second day.

Attendees should be ready for two days of focused learning, discussion, and brainstorming, but there will be plenty of time to get feedback and strategize around the needs of attendees' specific businesses, as well as space for more casual networking and one on one conversations.

Upon arrival, attendees will be given the Level Up Strategy Playbook, a comprehensive document outlining the strategies, processes, and best practices for scaling a fiction writing business.

Attendees will also get the Level Up Action Plan, a framework for identifying and capitalizing on leverage points that they will fill out over the course of the conference, building out their own personalized action plan.

After LUCA ends, attendees will be given access to the LUCA Clubhouse, a private discord server where they can continue the conversations and relationships started at the conference. The LUCA community is built around providing a positive, encouraging peer group of like minded professionals who know each other's businesses and needs. Quarterly virtual events after the conference will provide ongoing accountability and opportunity to troubleshoot business challenges.

Attendees will also get two hours of ongoing private consulting from Seth and Erin after the conference to help fine tune each attendee's Level Up Action Plan and provide support and accountability.

What We'll Cover

Session 1: Leverage

Seth lays out his process for identifying which levers to pull in your business to increase ROI, and in what order—the same process he used to double or triple his revenue year over year to seven figures.

Session 2: Focus

Seth dives into the mindset of macro focus—what it is and how it impacts your business from an aerial view to a granular perspective.

Erin pulls out the stops on experience with habit formation, mindset, and how to ensure your process is built to work with your brain instead of against it, from the ground up.

Session 3: Branding & Genre

Capitalize on those aspects of your personal genre that deliver a top tier experience to your readers, and identify strategic shifts within your wheelhouse that ensure an outstanding consumer satisfaction every time.

Identify competitive advantage and apply it practically in your business.
Your readers don't just need any book in your genre—they need yours.

Session 4: Feedback Loop

Develop a smooth and efficient feedback mechanism that serves you aggressively and in real time. Dial in on the heartbeat of your ideal readers and forever know exactly what they think of a story before it hits the market, in the powerful way that shows up on your sales dashboard.

March 27th

We hit the ground running on day one by diving into Leverage and Focus, two of the most important concepts for any business.
Through Leverage, we identify and capitalize on activities that produce outsized results without burning us out.
Through Focus, we develop the mindset and tactical toolset we need to make the most of the opportunities we have and to create the opportunities we don't.
By the end of the first day, expect to have a list of prioritized actionable items for your specific business.

March 28th

On day two, we explore Brand at a high level and put a concrete plan together to kick established brands up a notch, ensuring that we're ready to start executing as soon as we get home.
Brand ultimately determines what larger strategies work for scaling and where resources are best spent, allowing you to prioritize for the greatest ROI.
By the end of the second day, you'll not only have a clear set of actionable goals for your writing business, but you'll also have a detailed, peer-reviewed, step-by-step plan for how to crush those goals.

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Schedule

The Speakers

SETH RING

Author of multiple bestselling fantasy series with over a million copies sold, experienced with both indie and traditional publishing models, and equipped with the business savvy to double or triple his income year over year, Seth enjoys engaging with readers and building community around exciting fantasy worlds.

When he isn’t writing, Seth enjoys passing on what he has learned about being an author with a focus on how to grow revenue to 7-figures and beyond.

ERIN "E.A." WINTERS

E.A. Winters writes high-stakes, fast-paced adventure fantasy with clean romance. Between fantasy and children’s books, she has sold over 100,000 copies since 2021.

Erin is also a Licensed Professional Counselor with a decade of mental health experience including group facilitation, habit formation, and diving deep to identify and overcome obstacles.

When she’s not writing, she enjoys family time in VA with her husband and their two kids.

More Testimonials

Max Moyer

"Erin brought energy, Seth brought focus, and together they delivered tremendous value for writers serious about both their craft and the business of being an author. They balanced big-picture vision with actionable steps, and I’ve already begun implementing what I learned."

Kerry Nietz

Bestselling Author

"A thoughtful and innovative session that at times made me think, 'I’ve been lied to my whole career!' Time well spent for authors at any stage. Highly recommended."

The Venue

Grand Bohemian

201 West Trade Street
Charlotte, NC, 28202

Located in the heart of Uptown Charlotte, the Grand Bohemian is a beautiful boutique hotel with plenty of eclectic resturants and beautiful spaces. After an event-filled day, unwind in Argentinian-influenced hotel rooms or relax with a glass of wine at our rooftop bar overlooking the Uptown cityscape.

Getting Here

Fly

Fly into Charlotte Douglas International (CLT) just 15 minutes from the Grand Bohemian hotel.

Drive

Hotel parking is valet only, for $48/night; there are off-site parking options also at a similar price point.

Stay

Reserve your room at a $285 / night block rate with LUCA!

How opposed to success are you?

Apply to Attend