Level Up Conference for Authors

March 18th - 20th, 2027

The Grand Bohemian, Charlotte, NC

An intimate gathering of proven indie authors sharing real strategies to grow sustainable publishing businesses.

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Welcome to the Level Up Conference for Authors

The Level Up Conference for Authors (LUCA) is a private, invite only, small group event for established authors looking to take their business to the next level.

WHO IS LUCA FOR:

Individuals with the drive, courage, and fortitude to commit to writing and publishing books.
Those willing to stick it out for the long game rather than get-rich-quick shortcuts.
Authors looking to build connections with peers who will drive them to excellence.

WHO IS LUCA NOT FOR:

Those who want to learn to write.
Those who are waiting to publish their first book.
Those who want or need help getting on KDP or finding a cover artist.

The one event you can't afford to miss:

Three days of discussion-driven sessions with expert guidance—focused on sustainable progress and practical application.

A long term community to spur you on toward your goals.

Testimonials

Z.S. Diamanti

"You'll walk away with actionable steps for improvement, a determined mind, and incredible encouragement. Between Seth's meticulous and thoroughly ideated strategies and Erin's deep understanding of human behavior and habit building, you can't help but walk away empowered."

Ann Fryer

"I’ve rarely come into contact with Seth and Erin without gaining an on-point takeaway for the business of writing. Their advice is not only well-informed, but also immediately doable and leverageable. As a full-time author who has seen growth due to applied advice, I can’t recommend their teaching enough."

Joshua C. Chadd

"Seth and Erin deliver a true masterclass in self-publishing. Their business insights were game-changing, and the small-group setting made it personal and impactful. If you’re ready to level up your author career, this is a must-attend."

What to Expect?

LUCA kicks off with an in-person, three day conference. Learn the primary principles you need to improve your book sales via leverage, focus, and branding. You'll learn how to use risk assessments, determine your business action loop, and build a feedback loop. Moving from a strategic to tactical focus as each day progresses, attendees will have a practical and actionable roadmap for their unique business by the end of the third day.

Attendees should be ready for three days of focused learning, discussion, and brainstorming, but there will be plenty of time to get feedback and strategize around the needs of attendees' specific businesses, as well as space for more casual networking and one on one conversations.

Level Up
Strategy Playbook

A comprehensive manual outlining the strategies, processes, and best practices for scaling a fiction writing business.

LUCA
Clubhouse

A private discord server where members can continue conversations and relationships started at the conference. The LUCA community is built around providing an encouraging peer group.

Level Up
Action Plan

A framework for identifying and capitalizing on leverage points that attendees will fill out over the course of the conference, building out their own personalized action plan.

What We'll Cover

At The Event

The primary focus of our time together will be attendees formulating immediately applicable individualized action plans for their publishing business. Each session, spanning topics like risk assessment, how to scale labor, building customer retention, and feedback loop, will be followed by discussion and practical application.

Dive into identifying which leverage levers to pull in your business, and leave knowing precisely how to prioritize and apply them. Ensure your process is built to work with your brain rather than against it, from the ground up, and learn about the science of focus. Finalize a business action loop that gets you where you want to go, and create systems to keep you on track to say "yes" not just to good things, but to the next right thing in your business.

Do it all while connecting with others who have already hit milestones in the business and are ready to create the kind of invigorating conversations and community that greases gears and motivates us to smash our goals out of the park.

After The Event

We are committed to you getting everything you can out of this jam-packed event, so we are offering several follow up group calls to ensure everything is crystal clear and clarified for high impact implementation of the principles.

Questions pop up after the event? Get them answered. Tried a few things and need to check in on direction, or expound on deeper issues specific to your business? Let's do it. Feel stuck or like you're fighting a mental block but can't figure out what it is? We've got time to unpack it.

We can't wait to connect with you!

More Testimonials

Max Moyer

"Erin brought energy, Seth brought focus, and together they delivered tremendous value for writers serious about both their craft and the business of being an author. They balanced big-picture vision with actionable steps, and I’ve already begun implementing what I learned."

Kerry Nietz

"A thoughtful and innovative session that at times made me think, 'I’ve been lied to my whole career!' Time well spent for authors at any stage. Highly recommended."

Apply to Attend